SEC.01
Brand Identity & Messaging
How Born2Ball should sound and look across every post.
01 How would you describe your academy's online personality?e.g. intense & elite, encouraging & family-friendly, energetic & fun
02 Do you prefer aggressive, dark-mode athletic graphics or clean, bright, modern branding?
03 Are there any specific terms, topics, or visuals strictly prohibited on your channels?e.g. rival programs, referee calls
04 Which competitor or college basketball social accounts do you admire visually or content-wise?
SEC.02
Programs, Audiences & Platforms
What to spotlight, where, and when.
05 Which specific programs need the most social spotlight right now?camps, AAU travel teams, individual skill training
06 Which platforms do your primary decision-makers (parents and players) use most?Instagram, Facebook, TikTok, X, YouTube
07 What percentage of monthly posts should be hard promo/sales versus culture, player highlights, and training tips?
08 What major seasonal events are coming up?tryouts, summer camps, championship weeks, off-season clinics
SEC.03
Footage & Media Workflow
Getting raw content into our hands.
09 Do you have archives on Hudl, Veo, Google Drive, or Dropbox our creative team can pull footage from?
10 What is the daily/weekly protocol for coaches to upload raw smartphone clips or camera footage?
11 Do you have signed media release waivers on file for all participating youth athletes?
SEC.04
Athlete & Coach Highlights
Who gets featured, and how.
12 What specific criteria select "Player of the Week" or featured athletes?e.g. stats, work ethic, leadership
13 How should we highlight your coaching staff?playing backgrounds, skill breakdown tips, coaching philosophy
14 Should head coaches and lead trainers be tagged directly in post captions and graphics?
SEC.05
Game Results, Recruitment & Community
Scores, commitments, and day-to-day handling.
15 What is your policy on sharing game scores, tournament standings, and win/loss records?
16 Do you require custom "Committed" or "Next Level" graphics for athletes moving on to high school or college teams?
17 Are there specific local sports hashtags, league tags, sponsor handles, or facility tags required on posts?
18 How would you like us to handle re-posting content tagged by parents, players, or alumni?
19 Should our team directly answer DMs/comments, or route operational questions to your staff?
20 What is the protocol for posting urgent announcements like weather rainouts, facility closures, or schedule changes?
SEC.06
Live Streaming & Score Keeping
Specifying your CoachChatt website streaming instance.
21 How many distinct teams/rosters should the streaming instance support?List by age group / team name
22 Will multiple teams ever need to stream simultaneously, or is one stream at a time sufficient?e.g. two courts running games at once
23 Should the site be optimized primarily for streaming from a laptop/webcam, a phone browser, or both?
